The Australian Rally Championship has ditched its TV deal and partnered up with Neil Crompton, as it looks to take a bold new media direction for 2016 and onwards. After an 18-year relationship with Network 10, the ARC has opted to shift away from television for the 2016 season. Instead, a deal has been struck with V8 Supercars commentator Neil Crompton’s company AirTime Media to provide “world class, short form, colour video content” that will be targeted at social media, digital platforms, and TV news broadcasts. “There has been no time in history where there has been such a significant and rapid change in the media landscape and more importantly the way that all people consume...
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