Some brands simply belong on rally stages. If they're not competing, both brand and sport will suffer. There are several examples; maybe we could use Fiat and Lancia – today, they're happy playing the role of losers in Formula 1 and that's about it. Or Subaru, magnificent Japanese rally icon, long gone but never forgotten. For years we've been calling for their return – both brands are not complete without some kind of rally programme or at least a customer car. Imagine the passion and fire for rallying Lancia would ignite not only in Italy but mainly in Italy! Yes, Italians are crazy about this sport already but having a national brand return to WRC is a different story. Same...
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