Just when you thought that the old WRC kit and merchandise looked rathe rboring, along comes Finnish merchandising company High Peak. They have just agreed a multi-year deal to become the new official merchandise partner of the FIA World Rally Championship. Under the deal with WRC Promoter GmbH who are the commercial rights holders, High Peak becomes the new market place for all WRC’s officially licensed products, including the championship’s clothing range, car accessories and toys, such as slot-car sets and radio-controlled rally cars. A brand new fan-friendly webshop has been launched, while High Peak has also developed a state-of-the art mobile shop come sales outlet...
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